Ford has just unveiled a refreshed version of its popular F-150 pickup truck in the United States for the 2024 model year. Among the changes, the company subtly introduced a redesigned version of the iconic Blue Oval logo on the updated truck.
The new badge is more simplified than before, with Ford removing the thin silver oval outline that was inside the badge. The "Ford" lettering is now larger to fill the space. The chrome border around the outside and the lettering are now finished in white, giving it a slightly retro look. The updated logo also looks more two-dimensional than before.
Surprisingly, Ford didn't mention the new logo anywhere in its press materials for the new F-150, and there's no evidence of the redesigned Blue Oval appearing on any previous Ford models.
At a media event for the 2024 F-150, Ford's senior designer for colors and materials, Rob Brancheau, confirmed to Car and Driver that the logo is indeed new. There's no word on when the new logo might appear on the rest of the Ford lineup, but it could arrive as other models undergo facelifts or redesigns.
Along with the new badge, the 2024 F-150 wears revised styling, offers two standard 12-inch screens and an optional head-up display inside, and comes loaded with new technology features, from the upgraded BlueCruise hands-free driving system to a new tailgate with an independently opening center door. Sales will begin early next year.
Source: Car and Driver