Adidas is expanding its roster of luxury collaborations by teaming up with Bugatti for a new project. This adds to Adidas' existing premium initiatives, including its recent Moncler x Adidas collection and a long-standing collaboration with Yohji Yamamoto for the Adidas Y-3 line that has lasted more than 20 years.
The focus of the brand is evolving, as the forthcoming Adidas x Bugatti collaboration is anticipated to produce a high-end offering from both companies. At this time, it remains uncertain whether the partnership will include shoes, accessories, and clothing, or be exclusively focused on a joint automobile venture.
Luckily, we won't have to wait long to find out, as the collaboration will launch on November 1.
Notably, this isn't the first instance of a VW Group subsidiary aligning with Adidas. Back in 2016, Porsche Design and Adidas launched a special edition soccer cleat featuring black leather, bronze embellishments, and a carbon fiber base. Only 1,500 pairs were released, priced at €300 in Europe and $300 in the U.S.
Source: Adidas / Bugatti