Bentley Motors has taken the next step on its journey to become fully electric luxury automotive manufacturer with a ground-breaking ceremony for a new Paint Shop in Crewe, England. This investment transforms an 85 year old site for a new age of electrification.
The new 12,460 sqm. Paint Shop will be completed in 2025 and will offer an expanded paint colour choice of near 100 individual colours to customers, uniquely celebrated as part of the exterior building design. Additionally, there will be a four storey office building which in total will be home to more than 370 Bentley colleagues.
The new building forms part of a £2.5 billion investment programme in future products and at the Pyms Lane factory in Crewe, where all Bentley models are handcrafted.
Bentley's Beyond100 strategy will see the company reinvent its entire product range to support an electrified future, while achieving end-to-end carbon neutrality by 2030. The company's digital, zero-impact manufacturing facility will introduce a go-to-zero approach to the environmental impact of manufacturing and lead the luxury car industry in next-generation digital applications.
Source: Bentley