The survey pointed out that sounds associated with wind, water, and white noise are preferred, whereas high-frequency, sci-fi-esque noises were rated poorly due to their annoying nature and potential to cause ear fatigue. In testing different sound categories, non-tonal sounds received favorable reactions for feeling more "car-like" and authentic.
Paul Amitai, Executive Strategy Director at Listen, explained the preference for traditional car sounds: "If you think about a lot of the sounds your car is making, they are more in that kind of textural range." He highlighted that non-hummable, texture-rich sounds align closely with those produced by gasoline-powered vehicles.
In essence, as electric vehicles become more prevalent, their design—including sound—is crucial not only for regulatory compliance but also for public acceptance. Manufacturers might consider integrating familiar auditory elements into EVs to enhance user experience while ensuring pedestrian safety.
Source: Automotive News