Genesis, the automotive brand, recently launched its new Track Taxi Nordschleife program at Germany's famous race circuit, the Nürburgring. This event took place on June 18 and promises a unique driving experience beginning July 6.

The program uses the G70 3.3T model. It now features a distinctive magma-inspired orange wrap. The car boasts enhanced suspension and dampers developed with the Hyundai Motor Europe Technical Centre (HMETC). It also includes advanced brake and transmission cooling systems.

Genesis has teamed up with tire giant Michelin for this initiative. The vehicles will be equipped with Michelin Pilot Sport 4S tires to handle the demanding track conditions of the Nürburgring.

Each taxi ride can accommodate up to three passengers. Prices are set at €120 for one ride, with additional charges for third and fourth passengers.

The Nürburgring itself is a crucial part of this program's appeal. Known for its formidable length of 20.832 km, 73 corners, constantly changing road surfaces and 300 metres of altitude, it presents a challenging but thrilling experience for participants. With this new program, Genesis aims not just to showcase their vehicles' capabilities but also to deepen customer engagement through firsthand experiences on one of the most iconic racetracks in Europe.

Source: Genesis