Described as a "sleek, dynamic urban SUV in coupe style," the Actyon aims to combine stylish aesthetics with practical features that emphasize versatility. This model continues the legacy of KGM and its predecessor, SsangYong. The first-generation Actyon, launched in 2005, pioneered the Sports Utility Coupe (SUC) concept globally. Company officials state that the name "Actyon" represents the authenticity of the KGM brand as an SUV specialist with a 70-year history and marks a new challenge towards future mobility.
The original Actyon name was derived from "action" and "young," symbolizing passion and a pioneering spirit. The new Actyon builds on this foundation, adding meanings like "Act+Young" and "Act+On," reflecting KGM's intentions for a new beginning through "fast action and initiation."
The Actyon features a coupe-style silhouette with urban, sporty design elements, embodying KGM's design philosophy "Powered by Toughness." Its side profile extends the vehicle's cargo area. The interior adopts a "slim & wide" concept, offering a spacious feel and a simple horizontal layout, enhanced with luxury and high-tech elements. The panoramic display integrates a 12.3-inch cluster and a 12.3-inch infocon navigation system, providing essential driving information. The double D-cut style steering wheel includes a new physical button.
Premium interior features include quilting pattern suede combination seats, natural leather seats, suede door center trim, black wood pattern garnish, and a crystal-based toggle-type electronic shift lever, creating a sophisticated space.
On the first day of pre-orders, 16,000 bookings were made in South Korea, even without detailed specifications or prices. Within a week, reservations exceeded 35,237. KGM will release detailed product information and pricing for the Actyon in early August.