This decision, motivated by "brand image consideration," reflects Audi's use of automotive architecture co-developed with its Chinese partner SAIC and increased reliance on local suppliers and technologies. It is currently unclear if the new series, internally codenamed "Purple," will have a different logo or just carry the name Audi on the vehicles.
A concept car for this series is set to be unveiled in November, when Audi will also explain the series' "brand story," according to the sources. Additionally, a third person briefed on the matter revealed that nine models are planned by 2030.
Audi and SAIC announced in May that they would jointly develop a platform for EVs specifically for the Chinese market. This approach allows foreign automakers like Audi to cater to the latest features and tastes in the world's largest automotive market while targeting a significant customer base.
Audi's new EV series will utilize a CATL battery and an advanced driving assistance system (ADAS) from Chinese tech startup Momenta. The electrical architecture of SAIC's EV brand IM Motors will also be used in the "Purple" series.
Despite the changes for the new series, Audi's current EVs in China, including the Q4 e-tron and Q5 e-tron SUV made with FAW, and the soon-to-be-launched Q6 e-tron, will continue to feature the four-ring logo.
Source: Reuters