Tesla's sales in Europe dropped in July. The Model Y, which is still the best-selling EV, saw its registrations fall by 16% to 9,544 units. The Model 3 didn't fare much better, with registrations down 17% to 4,694.
The overall European EV market isn't looking great either. Sales fell by 6% compared to last year. This drop comes from a lack of government incentives and buyers worrying about how much their cars will be worth in the future.
Despite the challenges, some EV models are doing well. The Volvo EX30 came in second place with 6,573 sales, while the Volkswagen ID 4 took third with 5,295 units sold.
The wider European car market is showing some growth, though. Overall car sales went up by 2% compared to July 2023, reaching 1.03 million cars. SUVs are still popular, making up 54% of all sales.
Felipe Munoz, Global Analyst at JATO Dynamics, commented
"Consumers in Europe now have access to more choice than ever before, and SUVs are a more comfortable and desirable option for many. This alongside the increasing availability of affordable models is helping consumers to make the switch from traditional segments to SUVs."
When it comes to all car models, not just EVs, the Dacia Sandero topped the list with 22,398 sales. The Volkswagen T-Roc came in second with 19,254, and the Toyota Yaris Cross took third place with 17,314 units sold.
The Ford Puma, which was the UK's best-seller in 2023, didn't do as well across Europe. It ranked 20th with 10,342 registrations, which is a 25% drop from last year.
Source: JATO Dynamics