The sneaker collection takes design cues from Cadillac's Celestiq, Lyriq, Optiq, and Escalade IQ models. Car enthusiasts and fashion lovers can get their hands on these exclusive kicks starting September 8 through CadillacSignature.com. But they'll need to act fast - only five pairs of each shoe will be available.
Cadillac teamed up with Dominic Ciambrone and the Surgeon team to create these high-end sneakers. The designers visited General Motors' Design Center in Warren, Michigan, to get up close and personal with the cars. They incorporated elements like interior leathers, upholstery patterns, textiles, stitching techniques, and paint colors into the shoe designs.
The result? Bright and colorful sneakers that might not be everyone's cup of tea. But for those who love standing out, these shoes will certainly turn heads.
Cadillac isn't stopping at sneakers. They're also offering other luxury items like an Escalade IQ jacket, a $450 Italian-knitted cashmere sweater, and a $50 hand-poured candle made in Detroit.
For a good cause, Cadillac is auctioning off a one-of-a-kind pair of sneakers inspired by professional tennis player and brand ambassador Francis Tiafoe. The auction will take place on CharityBuzz.com, with proceeds going to the Frances Tiafoe Fund. This fund supports academic services and provides free or low-cost tennis programs for students.
Cadillac's move into high-end fashion isn't unusual in the auto industry. Many car companies sell branded apparel at premium prices. For Cadillac, it's a way to expand their brand into the luxury fashion market while promoting their electric vehicle lineup.
So, if you've got $5,000 burning a hole in your pocket and want to show off your love for Cadillac, mark your calendars for September 8. Just remember - with only five pairs of each design available, you'll need to be quick on the draw to snag a pair of these exclusive sneakers.
Source: Cadillac