The car manufacturer is offering new ways for customers to activate BlueCruise. Buyers can now choose a one-year plan, which will come standard or as an option depending on the vehicle and trim. There's also a one-time purchase option, eliminating the need for future reactivations.
For those who don't pick either of these options when ordering their vehicle, Ford will provide a 90-day free trial. After the trial, customers can activate BlueCruise annually or monthly. This flexibility allows drivers to use the system for specific occasions, like a road trip or during holiday travel.
Ford is expanding BlueCruise availability for the 2025 model year. The system will be offered on electric, hybrid, and gas-powered vehicles. Currently, it's available on models like the Explorer, Expedition, F-150, F-150 Lightning, and Mustang Mach-E.
The new pricing structure, effective October 1, 2024, sets the annual plan at $495 and the monthly plan at $49.99. These prices apply to all Ford owners with BlueCruise-equipped vehicles. Existing customers will see the price drop on their next payment.
For the 2025 model year, Ford is offering a one-time purchase option priced at $2,495 MSRP for select vehicle lines. Owners of 2024 and 2025 models can also upgrade to this one-time purchase at dealerships. Both the one-year plan and one-time purchase can be included in new vehicle financing if eligible.
Ford's move follows earlier changes to make BlueCruise more flexible and widely available. The company has been including BlueCruise hardware as standard from the factory, allowing customers to decide later if they want to activate the system.
BlueCruise has gained significant traction globally. More than 492,000 BlueCruise-equipped vehicles are on the road. In the U.S. and Canada alone, drivers have spent over 3.5 million hours and covered more than 244 million hands-free miles using the system.
Source: Ford