The new concept is a modern interpretation of Fiat's recognizable angular design. The project is based on a design-focused approach, complemented by Kartell's characteristic play of color blocks, the use of advanced materials, and a strong individuality.
The concept attracts attention with its rich flame-red body color - a dynamic shade that refers to Kartell's signature palette. Contrasting black panels create a striking color-block effect, enhancing the visual impression. The recognizable "K" logo from Kartell is integrated into various elements of the car - from the rear pillars to the interior trim.
The interior offers a pleasant surprise for design enthusiasts: a miniature copy of the legendary Kartell lamp, placed on the dashboard as a witty reference to the brand’s lighting solutions.
Polycarbonate 2.0 - a new generation polymer based on renewable raw materials - has been used in the finishing of interior elements. The material is known for its combination of high strength and light weight, serving as a subtle nod to Kartell’s most significant ecological innovations.
The seat upholstery demonstrates an equally advanced approach to production. The "tex to tex" technology allows for turning production waste from the Kartell Foliage chair into textile fibers, which are then recycled into yarn for covers. The result is a visually and tactilely pleasing interior that showcases the possibilities of circular economy in automotive manufacturing.
Source: Kartell