Three years after the acquisition of the tuning workshop Alpina, BMW is taking formal steps to integrate the brand into its own structure. Starting in 2026, the Bavarians will be able to produce Alpina cars completely independently, without the involvement of an external contractor, as was the case before. This is also indicated by the recent registration of the new Alpina logo found in the DPMA database. The reimagined logo appeared in the register on July 23, 2025. Similar applications have been submitted in Uruguay, Costa Rica, Thailand, and the European Union.
The main visual difference is the new round center, which replaced the former shield and is now closer to the BMW emblem. At the same time, the distinctive Alpina elements—a dual carburetor and camshaft—remain but have become flatter. The trademark itself is registered in black and white.
Interestingly, the logo does not use the new corporate font of BMW, which the company registered back in 2023.
What else does the patent conceal?
The new application covers three product classes:
- Class 12—vehicles, engines, transmissions, components, and accessories;
- Class 35—wholesale and retail trade of vehicles and spare parts, as well as customer consulting;
- Class 37—repair, maintenance, restoration, as well as rental and leasing.
If the first two classes confirm the obvious—production and sale of new Alpina models—the third may indicate the emergence of a restoration division that will focus on classic Alpina and BMW models. Currently, this is handled by BMW Group Classic, but Alpina technology requires a specific approach and unique spare parts.
The new logo is not just a cosmetic update but a signal that BMW is seriously taking on the relaunch of Alpina as a fully-fledged sub-brand. Perhaps the first details about future models will emerge as soon as next year.
Source: CarBuzz