A representative of the Swedish automaker reported this to the publication InsideEVs. Earlier, dealers were informed about the decision, which was first reported by The Drive. The rejection of the EX30 became part of a wider trend in the American market: in recent months, several companies have canceled or revised plans for the release of electric vehicles. In particular, Ford abandoned the F-150 Lightning pickup, Hyundai significantly reduced the presence of the Ioniq 6 sedan, and Honda last week excluded three future models from plans before production even began.
From the very beginning, the launch of the Volvo EX30 in the US market was accompanied by difficulties. Initially, the company planned to offer the crossover at a starting price of around $35,000. However, import tariffs led to delays and increased costs. When the car finally went on sale, its price reached nearly $50,000. Later, Volvo introduced a version for $40,000, but this was not enough to sustain demand.
Despite the discontinuation of EX30 sales, Volvo does not abandon electric vehicles in the US. The company is merely reviewing its model lineup. After the 2026 model year, the standard EX30 and the off-road version of the EX30 Cross Country will leave the market, but the updated flagship EX90 crossover and a new EX60 model are expected to be released in the coming years. According to the company, the latter will have a range of about 400 miles (644 km).
Source: InsideEVs