While the automotive world is lamenting sales crises, the corks are popping in Sant’Agata Bolognese – at least partially. Lamborghini closed the year 2025 with a new all-time record: 10,747 vehicles delivered and a turnover of 3.2 billion euros mark the peak of the company’s history. But behind the shiny figures lies a strategic turnaround that will make many German petrolheads breathe a sigh of relief. The fully electric Lanzador, planned for 2028, is history in its original form.
Record chase in the shadow of tariffs
With an operating result of 768 million euros, the Italian Audi subsidiary delivered the second-best result in its history last year, but management remains vigilant. Global uncertainties, particularly US trade policy and looming tariffs, have recently put mild pressure on margins. Nevertheless, for parent company Volkswagen, Lamborghini is the ultimate cash cow, supporting the group’s results in times of weakening volume models. However, the Direzione Cor Tauri
strategy is now being readjusted, as the market for electric supercars simply does not exist.
Lanzador 2.0: V8 instead of pure battery
The decision not to bring the Lanzador to market as a pure electric vehicle (BEV), but as a plug-in hybrid (PHEV), was made at the beginning of 2026. CEO Stephan Winkelmann justifies this step with a significantly decreased acceptance curve among the core clientele. Those who spend half a million euros on a bull want to feel and hear the mechanical heartbeat. Apparently, silent gliding does not fit the brand profile.
The acceptance curve for purely electric supercars has fallen dramatically. Our customers seek the emotional connection that only a combustion engine in combination with electric technology can currently offer.
— Stephan Winkelmann
Instead of 2028, the four-seater GT will now appear in 2030 – then with a highly-tuned V8 biturbo and electric support. With this, Lamborghini follows the trend that German premium manufacturers such as Porsche or Mercedes-AMG have painfully had to learn: Transformation cannot be forced if the product misses the buyers’ emotions.
Four novelties for 2026
In the meantime, it will not be boring. For the current year 2026, Lamborghini has already announced four premieres. Industry insiders expect, among other things, the Urus SE Performante, which is likely to break the 800-horsepower mark, as well as a Sterrato version of the new Temerario. Furthermore, as the 60th anniversary of the legendary Miura approaches, indications are intensifying of a strictly limited special model based on the Revuelto.
For the German driver, this news means one thing above all else: The combustion engine will remain in the luxury segment longer than initially suggested by EU policy. Lamborghini relies on technology openness as long as the law allows it. Full electrification will only become a topic again in Sant’Agata Bolognese when battery technology can close the emotional gap
– a point in time that is currently far off.