BMW has decided to leave the extended versions of its vehicles for China and Asia, believing that Americans do not need them due to their love for large trunks.

BMW has put an end to discussions regarding the appearance of models with a long wheelbase (LWB) on the North American market. Despite the company actively expanding the sales geography of such vehicles outside China, the USA is not on this list. Bernd Körber, head of the brand's product line, directly stated: American customers simply do not ask for extra legroom in the back.

The difference in mentality: legs vs. cargo

BMW's logic is based on the analysis of consumer preferences. Internal research showed a clear divide between what buyers value in Asia and America. While long wheelbases in China symbolize status and passenger comfort, in the USA, cars are seen as a versatile tool. Körber noted that for Americans, having large cargo space is critically important, not excessive space in the second row.

China wants legroom. The USA wants cargo space, so the question arises: what do you gain with something in between the X5 and X7? If there was demand, we would offer it. We monitor markets where such a need arises and go there.

— Bernd Körber

Expansion of LWB models worldwide

For a long time, extended versions of BMW were exclusive to China. However, BMW Group's strategy has changed. Today, the company sees potential in regions where the culture of using a chauffeur-driven vehicle or large families dictate their rules. Specifically:

  • In India, extended versions of the X1 and 3 Series are already being assembled at the Chennai plant.
  • The new electric crossover iX3 (NA6) is preparing to enter the markets of Indonesia, Malaysia, and Thailand.
  • In China, the LWB lineup includes the 2 Series Gran Coupe, 3 Series, and 5 Series.

Interestingly, current automotive market trends force manufacturers to create specific modifications even for popular crossovers. For example, the extended X5 Li (G18), which appeared at the end of 2021, became a real hit in China. Oliver Zipse, CEO of BMW, confirmed that the next generation of this crossover (likely with the index G78) will also receive a special version for the Chinese market.

Extended BMW X5 Li crossover in a special version. Photo: BMW

The future of the electric lineup

Despite refusing to bring such vehicles to the USA, BMW continues to develop new extended platforms. In 2027, the appearance of an electric sedan i3 (NA0), based on the Neue Klasse architecture, is expected. It will almost certainly have a long-wheelbase version under the code NA8. Since the technically related iX3 will not be exclusive to China, there is a possibility that the long i3 will appear in other Asian countries. However, for Americans who want more space, Bavarians firmly advise switching to the flagship X7 or 7 Series.

Source: BMW Blog