Ferrari has unveiled the Luce, its first fully electric production car, with a starting price of roughly $640,000 before options. The five-door, five-seat grand tourer produces 1,035 hp (772 kW) from four electric motors and sprints from 0–60 mph in under 2.5 seconds. US deliveries are expected to begin in Q2 2027, and orders are open now — though early allocations will go to established Ferrari clientele first.
Power and performance
Each wheel gets its own motor: the fronts put out 105 kW each, the rears 310 kW each, for a combined output of 772 kW and 730 lb-ft of torque. Top speed is 193 mph. Ferrari built the Luce around an 800-volt electrical system — which charges faster than the more common 400-volt architecture — and silicon-carbide inverters. Front motors spin to 30,000 rpm; rear motors to 25,500 rpm.
To preserve a sense of driver involvement, Ferrari added paddle shifters behind the steering wheel: the right one cycles through 5 power-delivery modes, the left controls regenerative braking intensity.
Battery, range, and charging
The Luce uses a 122 kWh battery pack supplied by South Korea's SK On, built with NMC chemistry and silicon-graphite anodes. Ferrari rates it at 530 km on the WLTP EU range-test standard — which translates to an estimated 300–329 miles under the EPA's stricter US cycle; final EPA certification is still pending. Maximum DC fast-charging speed is 350 kW, and Ferrari says the pack can absorb roughly 70 kWh in 20 minutes.
At this price point, buyers are unlikely to rely on public charging networks. The Luce supports CCS1 for US-market charging compatibility.
Pricing, IRA, and the competition
At ~$640,000 pre-tax, the Luce sits 6 to 8 times above a base Porsche Taycan ($105,000) and well beyond any meaningful luxury-EV segment benchmark. It does not qualify for the $7,500 federal EV credit under IRA Section 30D — the income and MSRP caps make that effectively irrelevant here.
Ferrari is not positioning the Luce against the Taycan or the Mercedes-AMG EQS. The closer comparison is to its own Roma or SF90 Stradale, or ultra-luxury EVs like the Rolls-Royce Spectre. The company filed more than 60 patents during development and assembled the Luce in a dedicated E-Building facility at its Maranello plant.
Design and interior
The Luce measures 197.9 inches long and 78.7 inches wide — larger than most of Ferrari's lineup and taller than a Mercedes-AMG GT 4-Door. Despite that scale, Ferrari kept the drag coefficient at 0.254, prioritizing aerodynamics over visual aggression. Inside, the dashboard retains analog-style round gauges, and the central screen is relatively modest by current EV standards. There is no dedicated passenger display. A synthetic sound system generates audio tied to powertrain vibrations and can be switched off entirely.
EU and UK deliveries start Q4 2026. US buyers are looking at Q2 2027 — per Ferrari Official and confirmed by InsideEVs.