A new study by a Swedish premium electric car brand shows that 55% of US drivers buy electric cars for reasons unrelated to the environment.

The most important criteria for consumers who are switching to an electric car from a combustion engine vehicle are new technologies, seamless internet connectivity, a strong brand ecosystem and a user-friendly infotainment interface.  

Brand image has a different meaning for consumers depending on their age. 57% of millennials (aged 25 to 40) trust new EV brands, compared to only 28% of baby boomers (aged 57 to 75).

Caring for the environment turned out to be more important for young buyers than for older ones. For Generation Z respondents (aged 18 to 24), the main factor when buying an electric car was image. The same reason became decisive only for 6% of millennials (25-41 years old) and for four percent of baby boomers (from 57 to 74 years old).

Source: Polestar