Hyundai Motor Group (HMG) announced a new global strategy to transform all vehicles to Software Defined Vehicles by 2025. The initiative, which was presented during the Group's Unlock the Software Age global online forum, gives customers the freedom to upgrade the performance and functionality of their vehicles anywhere at any time.
Starting in 2023, all new vehicles will have the necessary hardware and software to receive OTA updates without having to go to a dealer. This will apply to both EVs and vehicles with combustion engines. The service was initially launched in 2021 and will extend across the portfolios of all three brands within the next three years.
The automotive conglomerate also plans to introduce Features on Demand (FoD), which means that owners will be able to add features even after buying the car. People will have the option to buy luxury add-ons outright or subscribe to them. A level 3 autonomous driving system is being considered for purchase.
Source: Hyundai Motor Group