In 2021, GM launched the "Everybody In" initiative, signaling the company's aim to spearhead the shift towards electric vehicles and inviting others to join the movement. Netflix is now joining the movement, with a plan to include EVs in its productions and to take steps towards more sustainable production methods.
"Entertainment has a huge impact on society. We aim to make EVs famous on both the big and small screens, promoting the EVs culture through storytelling that highlights the experiences of driving and owning an electric vehicle," said Deborah Wahl, GM Global Chief Marketing Officer. "Netflix is the perfect partner, known for its captivating storytelling, dedication to sustainability, and its ability to start cultural conversations. We're working together to create a better and more sustainable future for our world by bringing everybody in on EVs."
As a result of the partnership, Netflix will support and educate creators, helping them to better understand how EVs can add to and enhance their stories. Over the next year, select Netflix shows and films, including Love is Blind, Queer Eye, and Unstable, will feature GM EVs such as the Chevrolet Bolt EUV, GMC Hummer EV Pickup, and Cadillac Lyriq.
"At Netflix, we create content that can impact culture and spark important discussions," said Marian Lee, Netflix Chief Marketing Officer. "From Wednesday's TikTok dance trends to the climate change discussions in Don't Look Up, we know that entertainment can drive fandom and inspire connections. GM is a leader in the auto industry, and we are honored to partner with them by increasing the presence of electric vehicles in our shows and films."
In addition to increasing the presence of EVs on screen, Netflix is also taking action to make its production methods more sustainable by optimizing energy use, electrifying it, and reducing carbon emissions.
To kick off this strategic partnership, a commercial highlighting both companies' commitment to sustainability will air during the big game on February 12th. The commercial features Will Ferrell entering the world of popular Netflix shows and films, such as Army of the Dead, Squid Game, and more, showcasing how EVs will be appearing on screen and highlighting the variety of EVs that GM plans to offer.
Squid Game “Masks”
Army of the Dead “Directions”
Source: Netflix