Volvo's latest small electric crossover, the EX30, will feature a subscription model, as reported by Autocar. According to the CEO of Volvo, Jim Rowan, the automaker will be targeting new demographics, particularly younger customers. "We can talk to completely different demographics, for the first time probably, and that younger demographic will probably be the ones who shop more online," Rowan said earlier this year about the forthcoming crossover.
This is a major shift for Volvo as the automaker has always had difficulty selling its cars to younger buyers. The EX30 will focus on city driving for first-time buyers, but it will need to compete with other small crossovers from affordable brands like Chevrolet's Bolt EUV. The crossover will be launched on June 15th and is expected to be available for subscription at the end of 2023.
The EX30 is designed to fit within Volvo's range below the XC40 Recharge and C40 Recharge. However, it will not have as much range as Volvo's existing electric vehicles and is specifically designed for city-dwellers who have access to home chargers. It is uncertain how this plan will play out for younger drivers, who are often priced out of owning homes with garages or having access to apartment charging stations.
In conclusion, Volvo's new electric crossover, the EX30, will focus on a subscription model, aimed at younger demographics and online shoppers. Although this is a significant change in Volvo's business, design, and production model, it is hoped that this strategy will help the automaker appeal to a broader range of buyers.
Source: Autocar