Mercedes-Benz launches the collaboration art piece at Moncler’s “The Art of Genius” live show in London today. Set in an otherworldly environment, the reveal moment “The Art of Imagination” presents the art piece as a new creation of outstanding automotive and fashion design.
Mercedes-Benz and Moncler share a passion for innovation, concise design language and a first-mover approach to cross-cultural collaborations. These values and attributes define both partners, who now came together to showcase the creative opportunities and where the merging of the two brands’ worlds can take you. The theme “Art of Imagination” is an inspirational message to dream big and to explore their own firsts: breaking new ground, put the impossible in reach, and discover without limits. The collaborative art piece Project Mondo J marks Moncler’s first automotive partnership.
“The collaboration with Moncler inspired us to create a real iconic sculpture on wheels – a very bold design statement: our Project Mondo J. Based on our design philosophy Sensual Purity, this art piece merges extremely contrasting forms and surfaces: spacecraft shiny materials with a used patina look; strong geometry of the G-Class with organic forms of Moncler puffer jackets. Two strong luxury brands offer an extraordinary new experience by combining automotive and fashion world united in one piece. Because of over-dimensional and exaggerated language of forms it’s polarizing art to set new impulses and trends.” says Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG.
Source: Mercedes-Benz