The partnership between Mercedes-Benz and Google will allow the luxury automaker to embed Google's geospatial offering into its upcoming Mercedes-Benz Operating System (MB.OS). This will provide customers with detailed information about places, real-time and predictive traffic information, automatic rerouting, and more. Additionally, Mercedes-Benz will be able to provide customers with access to the YouTube app within the Mercedes-Benz infotainment system to further enhance the user experience.
Mercedes-Benz plans to use Google Maps data to enable assisted driving features such as automatic speed adjustments before intersections, roundabouts, or curves. The companies have also agreed to explore further collaboration using Google Cloud's leading artificial intelligence (AI), data, and open infrastructure solutions. Mercedes-Benz intends to use Google Cloud's AI and machine learning capabilities to create, train, and deploy new models at speed and enhance customer experiences. They also plan to use Google's fast and efficient data processing platform to analyze fleet data and use Google's open infrastructure to securely innovate and scale from on-premises, to edge, to cloud, across Mercedes-Benz's current technology landscape.
The CEO of Mercedes-Benz, Ola Källenius, stated, "Google has been a leader in maps and navigation for many years. With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers." Meanwhile, the CEO of Google and Alphabet, Sundar Pichai, said, "Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. We'll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience."
As a first step, Mercedes-Benz will give customers access to Place Details provided by Google, which will help them find detailed information about more than 200 million businesses and places around the world. Place Details will be available starting today in all vehicles with the latest generation of MBUX in applicable markets.
Source: Mercedes-Benz