Luxury carmaker Bugatti has partnered with jeweller Asprey to produce a strictly limited edition egg made of carbon fiber, with only 111 available for purchase, priced from $20,000 to $200,000, and comes with a digital version in NFT blockchain form.

The carbon fibre ‘objet egg’ will be a strictly limited edition trinket, with just 111 of them set to be made, costing between $20,000 and $50,000. The final 10, though, will come with extra bits glued on and cost from $150,000 to $200,000. But in a special two for one deal, you get to buy the egg and also receive a pretend one in NFT blockchain form. It’s being pitched as digital art, but think of it more as a fancy receipt.

And why an egg? The 19th century furniture and jewellery designer, Carlo Bugatti, apparently once remarked that “the purest perfect shape of nature is the egg”, although most quotes leave out the following part, which was “Ettore, can you pass me the salt?” The distinctive rounded shape of the Bugatti grille is said to have been inspired by the family’s appreciation of the egg form. 

The physical Asprey Bugatti Egg Collection is linked to a NFT generative artwork in Bitcoin.

The Royale Edition egg produced by Asprey gets a shell made from carbon fibre, encased in a sterling silver lattice that’s studded with diamonds. The surface of the egg is then studded with tiny dancing elephants, inspired not by Disney film Fantasia but by the mascot of the luxurious Bugatti Type 41 Royale, which was itself based on a sculpture designed by Ettore’s brother Rembrandt.

Source: Bugatti