Mini has been teasing the release of its new-generation models for some time now, and fans have been eagerly awaiting the official reveal of the cars' interiors. The wait is finally over, as Mini has given us a sneak peek at what to expect from its upcoming infotainment system. The most exciting part of the new system is the introduction of a new digital personal assistant, Mini Spike.
Mini Spike is an animated English Bulldog that will provide users with all the assistance they need through the infotainment screen. The cute and cuddly digital assistant is part of Mini's redesigned infotainment system and will become a characterful companion for the user experience. Mini Spike will make its debut at Auto Shanghai 2023 in China, where it will be displayed as a large-scale sculpture.
This isn't the first time Mini has unveiled Spike. The playful character was first introduced at the start of the brand's modern era in 2001. The English Bulldog was considered the perfect animal to represent the brand at the time, and it seems that Mini is ready to take him into the future in this new digital form.
While Mini has not revealed all the details of its new infotainment system, the automaker promises to reveal more throughout the year until the full debut of the new model family arrives. Mini Spike is sure to be a highlight of the new system, providing users with a fun and interactive experience. In China, Mini Spike will also be featured on the Aceman concept, a crossover-like show car that was unveiled last year as a preview of the company's future design language.
Source: Mini