General Motors will include Automatic Emergency Braking, as well as four additional active safety features proven to reduce crashes, as standard equipment on 98% of its 2023 model year vehicles. This encompasses every new EV launching this year, including the Chevrolet Blazer EV and Equinox EV.

The five active safety features that will come as standard on GM's 2023 vehicles are:

  • Automatic Emergency Braking
  • Forward Collision Alert
  • Front Pedestrian Braking
  • Lane Keep Assist with Lane Departure Warning 
  • IntelliBeam auto high-beam control

GM's dedication to safety is backed by extensive research data. A recent study conducted by the University of Michigan Transportation Research Institute (UMTRI) revealed that the combination of Automatic Emergency Braking and Forward Collision Alert reduced rear-end striking crashes by an impressive 42%. Additionally, Front Pedestrian Braking showed a 23% reduction in front pedestrian crashes, while Lane Keep Assist with Lane Departure Warning reduced roadway departure crashes by 15%. Another study from UMTRI indicated that IntelliBeam headlights contributed to a 22% decrease in nighttime crashes involving animals, pedestrians, and bicyclists.

GM's commitment to safety extends to its latest vehicles, such as the Cadillac LYRIQ, the all-new 2023 Chevrolet Colorado, and GMC Canyon. These vehicles not only include the standard five active safety features but also introduce a new generation of front sensors with an expanded field of vision. The upgraded sensor suite provides additional benefits like Bicyclist Automatic Emergency Braking, Blind Zone Steering Assist, and smoother Lane Keep Assist engagement, offering enhanced protection and peace of mind.

GM's focus on safety isn't limited to EVs alone. Even their affordable internal combustion engine products, like the 2024 Chevrolet Trax starting at $21,495, will feature the full suite of active safety features as standard. This commitment ensures that customers across all price points and trim levels can benefit from the proven safety technologies developed by GM.

It is important to note that while these safety features provide significant assistance to drivers, they do not replace the driver's responsibility to operate the vehicle safely. Drivers should remain attentive to traffic, surroundings, and road conditions at all times.

Source: GM