GM says a new generation of young creative talent played a key role in the Proxima EV’s design. The name comes from the Portuguese word for “next,” representing the company’s forward-looking commitment.

Based on the “pure electric platform,” the concept features a more spacious and home-like driving experience. It also fits the technology-first, simple design style Chinese buyers prefer.

The American automaker says Proxima is the “prelude to charting GM’s all-electric future.” Forward-looking design projects aim to inspire GM’s product design over the next five to ten years.

Stuart Norris, VP of design for GM China and internationally, said the forward-looking design and technological innovation complement each other, adding:

"China’s rapid technological development not only gives designers the ability to imagine future cars, but also provides creative talents It opens up a whole new world of career development."

According to GM, the China advanced design studio is working on several projects to keep ahead of global trends.