The cars of theID family will be integrated into the movie's storyline, with two city cars, the ID.401 and an electric Beetle, attributed to the main heroes, Cat Noir and Ladybug, respectively. Volkswagen aims to emotionally connect with a broad family audience through this collaboration and further promote e-mobility.
This collaboration is part of Volkswagen's efforts to become a love brand and follows similar partnerships with Marvel Studios and Disney+.
The collaboration between Volkswagen and the movie producers involves redesigning the ID family cars to fit the movie's look and feel in collaboration with designers from both sides.
"From the very beginning of the incredible adventure of the film, the collaboration with Volkswagen appeared to us as a natural fit. Our two brands have many values in common. Transmitting the values of a better world is also our responsibility as producers," stated Aton Soumache and Emmanuel Jacomet, producers of the film. "With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings. Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow," adds Jérémy Zag, director of the movie.
The movie will be released in theaters globally from July 5th, 2023, and on the streaming platform Netflix from July 28th, 2023.
Source: Volkswagen