Users can record themselves asking questions like “Why should I get a MINI Electric?”. The AI then utilizes voice cloning and deep learning technology to create a version of the user that looks and sounds like them, so they can have a real conversation with themselves about all the reasons why they should get a MINI Cooper SE electric vehicle. Following the conversation with their AI clone, the program creates sharable videos optimized for social media.
In addition to the AI experience, MINI USA and Pereira O’Dell will run a series of spots across digital and social media channels starting today, July 10. The spots will feature Unreal Engine MetaHuman animations – floating, talking heads visualizing the internal dialogues of someone attempting to convince themself of the multitude of fun, wonderful, and sometimes peculiar reasons why owning a MINI Electric makes perfect sense.
“Everyone’s first reaction to hearing their own voice is usually the same, ‘do I really sound like that?’” says Creative Director at Pereira O’Dell, Jordan Strode-Young. “We want people to hear that inner voice they’re so familiar with. It’s been a fun challenge working with Current Studios to get that voice—your voice—just right.”
Source: MINI USA