Alfa Romeo's internal research has shown that their customers are not interested in giant displays or extensive digital technology in their cars.

Speaking with Autocar, the Italian automaker's boss Jean-Philippe Imparato said future models will not receive massive screens: "I respect what Mercedes is doing with its digital technology, of course, but my customers aren't looking for meter-wide infotainment screens in their cars or 200 digital assistance systems to switch on and off." He went on to say the typical Alfa buyer doesn't want to know what the weather will be like in three weeks as they just simply want to drive the car.

Imparato mentioned the "cannocchiale" (telescopic-styled, double-cowled instrument cluster) will remain, complemented by a large head-up display. Interestingly, Alfa Romeo's top brass mentioned the HUD could project a "ghost car" to help the driver better position the car on the road. He added that the first model to get a new dash layout is scheduled to come out in 2025 and will adopt the STLA Brain electric architecture.

By 2023 standards, the screens offered by Alfa Romeo are small considering the Giulia and Stelvio have 8.8-inch displays while the Tonale gets a 10.25-inch infotainment. All three cars feature a 12.3-inch digital instrument cluster. Twinned with the Jeep Avenger, a yet-to-be-named fourth model is scheduled to come out next year as a small crossover to serve as the firm's first EV.

Source: Autocar