The bproauto parts are meant to be more affordable than the original equipment (OE) components, with prices lower than those of the Mopar range.
“With the introduction of bproauto, we’re further enhancing the customer experience by offering a new, competitively priced, private label line of high-quality, factory-backed parts for most makes and models,” said Mike Koval, head of Mopar North America. “While Mopar will remain the global original-equipment parts and authentic accessories brand for Stellantis, bproauto will offer an alternative for nearly all brands and all cars – new, used, owned, rented or shared. With Mopar and bproauto, our dealerships offer a 360-degree, multi-brand, one-stop-shop solution for nearly all customers, all vehicles and all brands.”
In North America, 30 parts categories will be available for most makes and models to support the ongoing transition of the automotive repair industry. Additional product lines will phase into the Stellantis dealership network.
The following parts are available now from bproauto:
- Air filters
- Batteries
- Brake pads
- Brake rotors
- Hub bearings
- Oil and oil filters
- Tire-pressure monitoring systems
Stellantis also promises that shocks and struts, starters and alternators, brake calipers, fuel injectors, A/C compressors, and other parts will be available later in 2023.
Source: Stellantis