The Whispers app has been around since 2019, and it's available to anyone who owns a Rolls-Royce from 2003 or later. But if you own a much newer model from 2018 or later, AutoCar reports that users will get all sorts of network-building features.
According to a new report from the site, Rolls Royce Whispers has grown far beyond what it offered at launch, which included things like concierge support, previews of exclusive luxury goods, shopping, and event listings. Now it's basically WhatsApp for the super rich.
Alexander Steinbrueck, Whispers operations manager at Rolls-Royce, said: “We are a facilitator. [Clients] talk to each other. Whispers is not a corporate communications channel.
“[Clients] meet on Whispers. They go on vacation together. It just shows how homogeneous this group of people is. In the business aspect, I know of a customer in the financial industry who I had a phone call with. For him, it’s a great source of making business connections with other like-minded people. He says it couldn’t be a better filter or selection of people, and he uses it very often.”
Whispers now reportedly has 20,000 users. Despite the relatively small number compared to the likes of Facebook, Rolls Royce believes the app has been successful because "ultra-high-net-worth clients know and understand each other's mindsets and the issues and challenges they face."