This index evaluates automakers in eight software-focused areas (culture and leadership, talent, architectures, connected vehicles, autonomous driving, electrification, smart cockpits, and online sales potential). The scores are tabulated to create an overall ranking. This year, 20 automakers were included.
Tesla took the top spot, followed by China's Nio and Xpeng, while US electric vehicle startups Rivian and Lucid rounded out the top five. "Traditional" giants like Jaguar Land Rover or Toyota have taken a step back.
Stellantis, which expects to generate about 20 billion euros (about $22 billion) from software-based product offerings and subscriptions by 2030, ranks 14th out of 20.
- Tesla - 80,1%
- Nio - 69,7%
- XPeng - 58,2%
- Rivian - 48%
- Lucid - 46,8%
- General Motors - 45,1%
- Geely - 42,5%
- Ford - 41,8%
- Volkswagen - 41,8%
- Mercedes - 38,2%
- BMW - 38,1%
- RNM Alliance - 36%
- BYD 34,5%
- Stellantis - 29,2%
- Hyundai - 28,9%
- Honda - 28,7%
- Toyota - 28,7%
- SAIC - 28,5%
- Mazda - 24,9%
- Jaguar Land Rover (Tata Motors) - 24,7%
Tesla and Nio scored high in the culture and leadership category because they have "a high number of executives with strong digital experience". They also stand out for their good management structure. According to the report, when the CEO (Chief Executive Officer) works directly with the CIO (Chief Information Officer) and CDO (Chief Data Officer), companies are in a better position to make strategic decisions that lead to better software monetization.
"If an automaker is not very good at selling online, it will have a very difficult time selling software," said Pedro Pacheco, an analyst at Gartner.
Gartner plans to update the ranking every year and use it as a barometer to measure brand performance.
Source: InsideEVs