General Motors is returning to Europe with its $90,000 Cadillac EV

After years of losses, US carmaker General Motors largely left the European market in 2017. But now the company is returning with the launch of the Cadillaq Lyriq electric SUV.

The automaker announced Thursday that it’s taking orders for the battery-powered Cadillac Lyriq sport utility vehicle in Switzerland, with deliveries to start in the first half of 2024. Over the next two years, the premium brand plans to bring its electric models to Sweden, France and three more European countries.

A mid-size SUV powered by the Ultium batteries, which offer an estimated range of 530 kilometers (329 miles) per charge. With a starting price of 82,000 Swiss francs ($89,705 or 85,087 euros), the model costs about the same as premium German electric SUVs such as the BMW iX3 and Audi Q8 e-tron.

GM plans to sell its Cadillac EVs directly to European consumers via its websites and flagship stores, including one in downtown Zurich. The models will be made at a Cadillac plant in Spring Hill, Tennessee.

Source: Bloomberg