In Vietnam, the unveiling of Škoda Auto's new corporate design coincided with the brand's market entry on September 23. The initial dealerships opened in Hanoi, Vinh, Buôn Ma Thuột, and Ho Chi Minh City. In partnership with TC Group, the company plans to increase its Vietnamese dealership count to 20 by 2025 and 30 by 2028.
In Europe, the rollout commenced with Rohe Auto in Tallinn, Estonia. Future expansions include showrooms in Gosselies (Belgium), Hamar (Norway), Wroclaw (Poland), and Prague (Czech Republic).
The refreshed CI symbolizes a blend of Škoda's heritage and its focus on future mobility trends. The updated two-dimensional logo aligns with the trend towards more digital communication. The choice of Emerald and Electric Green in the design underscores a commitment to ecological and sustainable practices. The design of each showroom also reflects these themes. Importantly, the new signage is designed to be compatible with existing ones, facilitating a sustainable and efficient update process.
Škoda Auto initiates the global rollout of its new corporate identity across 4,000+ dealerships
“Our new brand identity reflects our journey towards the future of mobility and digitalisation, making it a tangible reality for our customers. We are in the midst of rolling out our most significant CI update in 30 years, starting with our information and communication materials and now extending to our showrooms worldwide. These are crucial in connecting our customers with the Škoda brand, providing a firsthand experience of what Škoda represents.” said Martin Jahn, Škoda Auto Board Member for Sales and Marketing.
Source: Škoda
