Toyota's latest offering, the Hilux Champ, has officially launched in Thailand, starting at a competitive price of $13,065. This new pickup embodies the essence of the Toyota IMV 0 concept, mirroring its design and functionality while offering a practical, budget-friendly solution for consumers.

Available in both short (4,970 mm) and long (5,300 mm) wheelbase versions, the Hilux Champ features a single-cab design, catering to the needs of a workhorse vehicle.

Externally, the Hilux Champ displays its utilitarian roots with Land Cruiser-inspired styling, plastic cladding, and standard halogen headlights, with LED options available. Its interior is stark yet functional, with orange accents breaking the monotony of black plastic. The cabin lacks an infotainment system, relying on a basic instrument cluster, and offers essential features like electric windows and a power outlet.

Customization is a key aspect of the Hilux Champ, as it comes with pre-installed bolt holes for attaching various aftermarket parts. Toyota Motor Thailand has collaborated with over 100 accessory manufacturers, enabling buyers to tailor the vehicle to their specific needs.

Under the hood, the Hilux Champ offers three powertrain options: a 2.0-liter petrol engine (137 hp, 183 Nm of torque), a 2.7-liter petrol engine (164 hp, 245 Nm), and a 2.4-liter turbodiesel (148 hp, 343 Nm), with the latter matching the Hilux's 1-tonne payload capacity. Transmission options include a 5-speed manual for the base engine and a 6-speed automatic for the other variants. All models are rear-wheel drive, with no 4WD option available in Thailand.

Priced between ฿459,000-577,000 ($13,065-16,425), the Hilux Champ is a more economical choice compared to the regular Hilux, which ranges from ฿544,000 ($16,120) to ฿1,256,000 ($35,788) for a fully-equipped model. Toyota's Samrong Plant in Thailand will handle the production of this new addition to the commercial vehicle market. Orders are now open, though delivery timelines remain unspecified.

Source: Toyota

Tags: pickup Toyota
Евгений Ушаков
Evgenii Ushakov
15 years driving