The screen makes use of microLED technology, which was shown to consumers for the first time at the Consumer Electronics Show (CES) 2024 in Las Vegas. Self-illuminating pixels allow the screen to be transparent while being brighter, and offering better contrast than other display technologies.
Swarovski used special grinding techniques to give the screen distinctive faceting. Peter Widmann, managing director of Swarovski Mobility, says the automaker has designed the crystal display for durability and reliability.
“The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element — one that is as impressive visually as it is technically,” said Widmann. “In this way, our crystal becomes much more than just an interior design element – users experience it as a key interaction interface in the vehicle.”
“With the Crystal Center Display as a key component, we want to turn the world of interior design on its head and create an innovative focal point for premium vehicles of the future — one that grabs attention and stirs emotions,” said Dr. Boris Mergell, head of the User Experience (UX) business area in Continental. “We are moving away from the straightforward display of information and elevating it to a highly personalized user experience.”
Both companies assert that this technology will provide automakers with attractive, minimalist display options, potentially revolutionizing luxury car interiors. However, it remains unclear if any automakers have committed to incorporating this technology in their future models.
Source: Continental
