Zeekr has announced a reduction in the prices of its electric SUV, the Zeekr X, across Europe. The move comes as a response to the competitive pressure from other electric vehicle manufacturers like Tesla and BYD, who have recently reduced their prices.
In the Netherlands, the price for the Zeekr X has been lowered from €44,990 to €42,490. Similarly, in Sweden, the original price of 550,000 krona has been decreased to 529,000 krona (around €48,800 to €46,900). However, in Germany, the prices remain as previously stated with the Zeekr X at €44,990 and the high-end Zeekr 001 model at €59,900.
Zeekr is under Geely's ownership and aims to solidify its presence in European markets. It currently operates in the Netherlands, Sweden, and Germany. To attract more customers, Zeekr also unveiled a unique "10+10+10" promotional offer. This deal includes ten years of warranty, free service, and full connectivity access for new buyers until the end of April.
Zeekr X
The company's strategy emerges amid widespread market shifts where numerous automakers are adjusting their pricing strategies due to changes in government subsidies for electric vehicles. Notable industry competitors like Tesla and BYD have slashed list prices significantly. Furthermore, Great Wall alongside BYD has launched additional discount campaigns to allure potential buyers.
Zeekr’s plans go beyond immediate price reductions and promotional offers. They aim for an ambitious expansion throughout most countries in Western Europe by 2026.
The overarching goal behind these decisions is clear. Amidst a fiercely competitive market marked by rival markdowns and evolving consumer incentives, Zeekr seeks not just to sustain its market position but to expand it significantly across Western Europe within the next few years.
Source: Electrive
