The Subaru Legacy has experienced fluctuating sales over the years. The launch of its seventh generation in 2020 did not significantly boost sales, maintaining an average of about 25,000 units sold each year. Notably, the car was withdrawn from markets in Japan and Australia due to disappointing sales figures.
Despite a brief spike in U.S. sales by 12.9% in 2023, early figures for 2024 show a decline of 13.1% in the first three months alone. This contrasts sharply with its peak performance in 2016 when Subaru sold over 65,306 Legacy models.
Introduced in 1989, the Subaru Legacy was significant as it was the first model built at Subaru's Lafayette, Indiana factory. Over its span of almost four decades, more than 1.3 million Legacy models have been sold in the United States.
The final model year will be priced at $26,015 and includes EyeSight technology as a standard feature across the range.
Looking forward, by 2028, Subaru plans to introduce eight electric vehicles into its lineup which might suggest a potential EV successor to the Legacy model. This aligns with a broader automotive industry trend focusing on sustainability and reduced carbon emissions.
Source: Subaru
