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The announcement marking a unique collaboration between Lamborghini and Technics. Lamborghini is famed for its high-performance sports cars, while Technics is renowned for its precision audio equipment. Together, they are offering the specialized SL-1200M7B turntable. This table features three bold color options: red, yellow, and green. The design includes a modern Y-themed motif typical of Lamborghini and a custom slipmat sporting the carmaker’s logo alongside Technics branding.
The newly released vinyl record captures the roaring acoustics of six storied Lamborghini models' V-12 engines, including classics like the 400GT, Miura, Diablo, and the latest Revuelto. Each engine's sound aims to evoke the power and emotion synonymous with Lamborghini's heritage. The record itself showcases a stylized design of the Revuelto wheel on its label and is presented in a jacket that features both Technics and Lamborghini branding.
Lamborghini has priced this limited edition product higher than the standard $1,100 base model of the Technics SL-1200MK7 turntable due to added exclusive features inspired by Lamborghini's designs. Collectors can place orders from today until the end of June 2024. Given this limited-time offer, demand is expected to be quite high.
In addition to merging superior automotive and audio design in one package that appeals broadly to enthusiasts in both markets, this initiative also illustrates an innovative approach by Lamborghini to diversify how their branding can be experienced beyond traditional automotive avenues.
Source: Lamborghini
