Toyota has introduced a new rally-inspired special edition of the Land Cruiser 300 in the United Arab Emirates. Named the "Land Cruiser 10th Victory Edition", this model marks Toyota’s decade of consecutive victories at the Dakar Rally.

The "Land Cruiser 10th Victory Edition" is based on the Land Cruiser 300 Black Edition. It features black 18-inch alloy wheels wrapped with 285/60R18 rubber and showcases rally-inspired black and gray decals that extend to the rear bumper. Red-finished recovery points are also added to the front, enhancing its rugged appeal. Inside, the vehicle boasts a 9-inch infotainment display, tri-zone climate control, wood grain accents, fabric upholstery, and a leather steering wheel.

Under the hood lies a turbocharged 3.5-liter V6 gasoline engine that delivers 415 hp. The engine is paired with a 10-speed automatic transmission and drives all four wheels.

The Land Cruiser’s legacy in motorsports, particularly at Dakar Rally where vehicles like Toyota Hilux pickup triumphed in recent years (2019, 2022, 2023), underpins this special edition. Toyota's consistent performance demonstrates their expertise in producing durable and high-performing vehicles suitable for tough competitions such as Dakar.

This special edition is exclusively available in the UAE market with a price tag of AED 319,900 ($87,095). It shares its price point with the Black Edition but remains more affordable than the sportier Land Cruiser GR Sport priced at AED 412,900 ($112,415).

Source: Toyota

Tags: Toyota
Евгений Ушаков
Evgenii Ushakov
15 years driving