In early 2023, Jang Jae-hoon, CEO of Hyundai Motor Company which owns Genesis, was seen at Lucid's headquarters in Newark, California. This visit hinted at potential partnership discussions between the two companies. Further development saw Lucid Motors testing their vehicles in South Korea. This suggests that integration of Lucid's high-performance motors with Genesis vehicles could be imminent.
A major factor driving this potential partnership is Genesis's interest in improving their forthcoming models like the Genesis X Concept. This vehicle is an electric convertible previewed at the 2022 Los Angeles Auto Show, with a planned launch in 2026. Collaborating with Lucid could give Genesis access to the powerful and efficient electric motors for which Lucid is known.
Lucid Motors has experience in collaborating with other brands as well; they have previously supplied motors to luxury automaker Aston Martin. A strategic tie-up with Genesis could further expand Lucid's market exposure and solidify its position among top-tier luxury automakers.
Comments about these developments have been cautious yet revealing. When asked about the CEO's visit to Lucard's headquarters, a Hyundai spokesperson remarked, "I can't confirm it." However, an industry insider offered more insight into this meeting by stating that Jang Jae-hoon "sent a photo taken with Donckerwolke (Hyundai COO), and Lucid officials and reported details of the business trip to Hyundai Motor Group Chairman, Chung Eui-sun." The insider further noted it as an opportunity to discuss related cooperation.
Peter Rawlinson, CEO of Lucd Motors expressed a desire for more such partnerships, saying he would "like to work with more automakers in the future."
In conclusion, if finalized, this partnership could enable Genesis to leverage Lucid's advanced technology enhancing its product offerings while allowing Lucide further reach into international markets and sectors.
Background Information: Genesis was launched as a separate entity from Hyundai Motor Company in 2015 aiming at the luxury market segment. It has established itself through quality craftsmanship and cutting-edge technology. Lucd Air Grand Touring by Lcuid holds the record for having amongh longest ranges available on an EV in North America at 516 miles showcasing their focus on efficiency and innovation. Lucd continues exploring innovations under Rawlinson's leadership seeking expansion through strategic collaborations like potentially with Genessis which pushes forward modern transportation solutions across industries.
