Originally introduced as an April Fool's joke in 2018, the brand has evolved considerably since its first release about three and a half years ago. The newly designed bottles are shaped like lightning.
The updated Tesla Tequila mezcal offers a rich flavor profile with primary notes of smoky and floral tones. It includes secondary notes of citrus, green apple, herbal touches, tuberose, jasmine, and chamomile. The beverage is described to have a smooth and velvety mouthfeel with a delicate smokiness on the finish.
Pour one out!
— Tesla North America (@tesla_na) June 6, 2024
Tesla Mezcal now available in the US → https://t.co/PPftbZMHL1 pic.twitter.com/zVhwM2M3Cu
In production terms, Tesla does not manufacture the mezcal themselves. Instead, it is produced by Nosotros Tequila & Mezcal and handled for fulfillment by Speakeasy Co.
From a consumer perspective, Tesla Tequila has become something of a collector's item. Many buyers tend to purchase it more for collection purposes rather than consumption.
Source: Tesla
