McKinsey & Co research shows that among all car buyers worldwide, 30% of those looking to buy an electric car and 35% of those looking to buy an internal combustion engine car say the lack of Apple CarPlay or Android Auto is a deal breaker. This view is shared in the US, where 25 per cent of electric car buyers and 38 per cent of combustion engine car buyers said they are not interested in buying a car if it doesn't have CarPlay and/or Android Auto.
The wired and wireless duplication of smartphones into car media systems has become increasingly common in recent years. According to Wards Intelligence, more than 90% of new cars as of mid-2023 had these systems, and many motorists prefer them to the car's built-in software.
Interestingly, the study found that 30% of electric car buyers are willing to pay for smartphone integration. However, among petrol and diesel car buyers, only 17% of respondents were willing to do the same.
The survey also asked respondents what they would do if Apple CarPlay and Android Auto were removed from their current cars. 35% of people said they would use the standard infotainment system instead, 52% said they would use their smartphone, and 14% would switch brands the next time they bought a car.
Source: Automotive News
