Currently, Ineos operates 18 dealerships in 14 states in the US and two dealerships in Canada. The expansion aims to include new locations within the upcoming year.
Ineos is focusing on several key areas for its expansion. The targeted regions include Phoenix, Washington D.C., New York, New Jersey, Connecticut, the Midwest in the U.S., and Calgary and Edmonton in Canada. This move comes as part of Ineos' wider strategy to increase its presence and market share within North America.
U.S. deliveries of the Grenadier started around Thanksgiving, and in the ensuing months, the car manufacturer has delivered roughly 4,200 vehicles to buyers, which accounts for approximately two-thirds of all preorders.
"We’re off to a really solid start in the U.S. It’s been our strongest market by a long way," Ineos Automotive chief executive Lynn Carter said. The positive response has likely fueled the decision for continued expansion.
In April, Ineos announced that the Grenadier-based Quartermaster pickup would start at $86,900 in the U.S. This represents a significant jump over the $71,500 starting price of the Grenadier SUV. A key reason for the price discrepancy is that the Quartermaster is built at the firm’s Hambach, France plant and is subject to the 25% U.S. ‘Chicken Tax’ on foreign-made trucks.
Ineos will start production of North America-spec Quartermasters in July. Just 50 units will be shipped to North America for the 2024 model year, all of which will be used as demonstration or marketing vehicles. Customers will take delivery of 2025 models before the end of this year.
Source: Automotive News
