The Alfa Romeo Junior has had a rocky start. Initially named Milano, it was produced in Poland, leading Italian officials to object to the name. Now known as the Junior, this compact EV, designed for European markets, might be sold in the US if dealers show interest, reports Automotive News Europe.
"We will show the Junior Veloce to our US dealers, asking them if they see potential for a fun-to-drive small electric hatch in select markets, such as California, Florida, and other CARB states," said Daniele Tiago Guzzafame, Head of Products for Alfa Romeo.
Pricing is not yet confirmed, but the Junior Veloce might start around €48,000 ($52,000) in Europe, which could translate to approximately $42,000 in the US. This price point would position it against competitors like the Volkswagen ID.4 and Ford Mustang Mach-E. The Junior Veloce would also face a 2.5% duty as it is built in the EU, a better rate compared to the 102% import duty on the China-manufactured Volvo EX30.
Alfa Romeo's US sales are struggling, with only 2,492 vehicles sold in Q2 2024, compared to Audi's 48,687 and BMW's 91,237 in the same period. Success of the Junior Veloce could be crucial for boosting Alfa's sales and attracting new customers to the brand, a role the Tonale was also intended to fulfill.
Source: Automotive News Europe
