The announcement came from JLR's headquarters in Gaydon, UK, on July 11, 2024. JLR plans to use over 250,000 FSC-certified tyres each year, starting with the new Range Rover Electric.
The Forest Stewardship Council (FSC) certification makes sure the rubber comes from responsibly managed forests. It tracks the rubber from the plantations all the way to the tyre maker.
Andrea Debbane, JLR's Sustainability Director, said:
"This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR's sustainability ambition and is at the forefront of sustainable tyre production. We're looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that's better for people and planet. By choosing Pirelli's FSC‑certified tyres, we're offering our clients high‑quality, high‑performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress."
Matteo Battaini from Pirelli added:
"Innovation in materials and reliability on our products sustainability features are a must for us. The FSCTM certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them. We are pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles."
The move fits with JLR's Reimagine strategy, which focuses on responsible sourcing. It's also good news for consumers who care about sustainability. Studies show that 85% of people who know what the FSC logo means are 81% more likely to buy FSC-certified products.
JLR and Pirelli aren't stopping there. They're working to increase sustainable and recycled content in all tyres Pirelli supplies to JLR. JLR has also improved its global sourcing process to evaluate suppliers on environmental, social, and governance criteria. This lets JLR choose suppliers based on their environmental performance, labor practices, and social responsibility.
Source: JLR
