Once considered the future of car ownership, subscription services allowed drivers to easily switch between vehicles, like a crossover for winter and a convertible for summer. However, many automakers have phased out such programs in recent years, including Cadillac and Mercedes-Benz. Now, Volvo joins them.
According to Automotive News, the Care by Volvo program ended in the United States on August 1. While Volvo didn’t provide a specific reason, spokesperson Russell Datz explained that the move will help the company focus on core customer offerings, new product launches, and improving operational efficiency. He also hinted that the service could return in the future, as it is only "paused for the foreseeable future."
Despite its discontinuation, Care by Volvo was profitable in the U.S. and popular among some dealers, with one reporting that subscriptions made up 10% of his business. The service had offered flexibility with no long-term commitments, allowing customers 1,250 miles (2,012 km) per month, along with insurance and maintenance.
Volvo's decision reflects a broader industry trend, as many car subscription services have been shut down due to low adoption.
Source: Automotive News
