The new machines are based on La Marzocco's Linea Micra, an espresso maker that usually costs $3,900. Porsche's versions come with a hefty price tag, though. The Slate Grey Neo edition costs $6,555, while the Martini Racing version was priced at $6,949.
Both models are limited to 911 units each, a nod to Porsche's iconic 911 sports car. The Martini Racing edition proved so popular that it sold out in less than 8 hours after the announcement.
These espresso machines aren't just about looks. They're packed with features that coffee enthusiasts will love. They've got dual boilers for consistent temperature, an integrated group head, and you can even control them with an app on your phone.
Porsche didn't just slap its name on these machines. They've added some car-inspired touches. The knobs look like the ones you'd use to select drive modes in a Porsche. The pressure display mimics a Porsche rev counter, and the drip tray grid takes cues from the Porsche GT3 Touring.
La Marzocco X Porsche espresso machine, 2024, Porsche AG
If you want to go all-in on the Porsche coffee experience, they're also selling a branded Pico Espresso Grinder for $1,840. And for those who want to sip their espresso in style, there are two sets of Porsche-branded cups and saucers, priced at $90 and $99.
La Marzocco, the Italian company behind these machines, is known for making top-notch espresso equipment. You'll often see their industrial-sized machines in specialty coffee shops.
The collaboration shows how powerful the Porsche brand is. People are willing to pay almost double the price of a standard Linea Micra for the Porsche version, even though the differences are mostly cosmetic.
Source: Porsche
