Toyota builds a new Land Cruiser pickup and a 2-door 2025 4Runner for SEMA

Toyota is cooking up two wild SUV concepts for the 2024 SEMA show in Las Vegas. The company will bring an open-air Land Cruiser and a two-door 4Runner to the event, both heavily modified from their original designs.

The Land Cruiser ROX concept, created by Toyota's Calty Design Research studio, takes the new generation Land Cruiser and turns it into an open-air off-roader. The designers removed the C and D pillars, the roof, and added a custom framework to keep the vehicle rigid. They also added a panoramic roof with a reclining soft top and custom half-doors without glass windows.

The ROX concept sports wide fender extensions, larger wheels with off-road tires, and steel bumpers front and rear. It's got reinforced skid plates, brush guards, and a new spare wheel carrier. The tailgate is functional, and more than half of the vehicle has been replaced with new parts.

Toyota Land Cruiser ROX

The 4Runner Surf concept, on the other hand, is a throwback to the Japanese-spec Hilux Surf from the 1980s. Motorsports Garage took the upcoming 2025 Toyota 4Runner and transformed it into a two-door semi-convertible off-roader.

They removed the roof, D-pillars, and rear doors, then added a removable roof structure. The concept sports a custom roof rack for surfboards, wide fender extensions, and a bull bar. It's got "Turbo" stampings on the doors and a topographical map printed on the hood, giving it a real beach cruiser vibe.