Hyundai Mobis shows holographic windscreen on Kia EV9

At CES 2025, Hyundai Mobis unveiled a new generation windscreen projection display created in collaboration with German ZEISS. The Kia EV9 electric crossover was used for the presentation.

The main feature of this development is an ultra-thin transparent film (100 micrometres) that can be applied to any part of the windscreen. It works with a holographic optical element (HOE) that uses light diffraction to project images and videos into the driver's and passengers' field of vision. This can be not only the standard area in front of the driver, but also the sides of the glass, creating the effect of a curved smartphone screen.

The system allows you to display a combination of instruments, camera views, navigation or even entertainment content. Thanks to the "privacy mode", passengers can view their content without distracting the driver. The high level of brightness guarantees clarity even in sunny weather, while the glass looks ordinary from the outside.

Development was completed in mid-2024, but commercial launch is not expected until 2027. Hyundai Mobis predicts that the global holographic HUD market will reach seven million units by 2030.

This technology not only replaces traditional dashboards and displays, but also sets a new standard for integrating information into the car interior. And its versatility allows the film to be used in any part of the glass, opening up wide design possibilities.

Source: Hyundai Mobis